Atari getting into the cryptocurrency game with its own coin offering.

Atari has been putting it’s focus on two big strategies: crowdfunding and promoting products that don’t exist. It’s become commonplace for struggling companies to co-opt the rampant interest in cryptocurrencies to excite investors and at least give the appearance of being on the cutting edge. 

Bloomberg reports:
"Shares in the Paris-based company have soared more than 60 percent since it gave further details of its crypto push on Feb. 8, after first mentioning some of the plans in December. Atari is taking a stake in a company that’s building a blockchain-based digital entertainment platform and, as part of that agreement, it will create its own digital currency called Atari Token. The company is also expanding its online casino-gaming partnership with Pariplay Ltd. to allow gambling with digital currencies."

Ataribox was announced in July with little to show except some nice looking renders. Coming on the heels of Nintendo’s massive success with two vintage console reissues, the Ataribox concept sounded promising. But then we got some specs, and most importantly a price. Atari is focused on making some sort of set-top streaming box with some Atari classics and indie games, and it’s looking to charge somewhere between $250 and $300. An upcoming Indiegogo campaign to fund the initial manufacturing was announced and launch date of “Spring 2018" was set. In December, those plans were delayed.

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